E-Issue 01 –– AUH/DXB 
Summer/Fall 2020 
  1. Editor’s Note 
  2. What’s On in the UAE
  3. Pop(Corn): Hashel Al Lamki
  4. Tailoring in Abu Dhabi  
  5. Rapport: Dubai 
  6. Michael Rakowitz From the Diaspora
§§
    NYC Shirin Neshat In Conversation with Sophie Arni and Ev Zverev 
    PAR Hottest Spices: Michèle Lamy
    BER Slavs and Tatars: “Pulling a Thread to Undo The Sweater”
   AUH Abu Dhabi Is The New Calabasas
++ 
    DXB Sa Tahanan Collective Redefines Home for Filipino Artists
   SHJ Sharjah Art Foundation Jets Ahead on the Flying Saucer
    AUH SEAF Cohort 7 at Warehouse 421 
    DXB 101 Strikes Again with Second Sale at Alserkal Avenue
    DXB Spotlight on Dubai Design Week 2020
    DXB Melehi’s Waves Complicate Waving Goodbye
    DXB Kanye Says Listen to the Kids: Youth Takeover at Jameel Arts Centre
    DAM Investigating the Catalogues of the National Museum of Damascus
    AUH Ogamdo: Crossing a Cultural Highway between Korea and the UAE
    TYO James Jarvis Presents Latest Collages at 3110NZ
    DXB Do You See Me How I See You?
    DXB Thaely Kicks Off Sustainable Sneakers
    AUH BAIT 15 Welcomes New Member Zuhoor Al Sayegh
    MIA a_part Gives Artists 36 Hours to React

    UAE Tawahadna Introduces MENA Artists to a Global Community
    LHR/CAI Alaa Hindia’s Jewelry Revives Egyptian Nostalgia
    DXB Taaboogah Infuses Comedy Into Khaleeji Menswear
    DXB Meet Tamila Kochkarova Behind ‘No Boys Allowed’
    DXB Alserkal Arts Foundation Presents Mohamed Melehi
    AUH/DXB 101 Pioneers Ethical and Curious Art Collecting
    AUH Sarah Almehairi Initiates Conversations
    DXB Augustine Paredes Taking Up Space
    LHR/MCT Hanan Sultan Rhymes Frankincense with Minimalism
    BEY GAD Map: Arts & Culture Relief for Beirut

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    3. Editorial Board
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GAD Talk Series ––
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    2. Where is GAD? An Open Coversation on Migration as Art Practitioners

    3. When the Youth Takes Over: Reflecting on the 2020 Jameel Arts Centre Youth Takeover
   4. Young Curators in Tokyo: The Making of The 5th Floor
    5. How To Create Digital Networks in The Art World?

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Taaboogah Infuses Comedy into Khaleeji Menswear


By Global Art Daily’s Editorial Board

Published on September 7, 2020

        “We make jokes and we look good while doing it,” Taaboogah’s Instagram bio reads. With playful, stylish and laid-back photos and short skits, Taaboogah collective offer their alternative views of men’s fashion and idiosincrasy by way of comedy in Khaleeji Arabic. From all corners of the UAE and now based in Dubai, Younis, Hassan and Mo The Gaffer Guy started the channel this year and have surpassed ten thousand followers on Instagram. One post at a time, the creative trio aims at reinventing what male self-expression may look like in the UAE. Our Editorial Board had a Q&A with co-founder and video producer Mo The Gaffer Guy. Read it below.

Image courtesy of Taaboogah. All rights reserved.

Global Art Daily: Let's start with the name. What does "Taaboogah" mean? For our non-Arabic speakers, what does the name stand for? 

Mo The Gaffer Guy: Our group’s name, Taaboogah, is actually the word in Khaleeji Arabic that we use to describe a cinderblock. At first glance, it might seem that this name was chosen at random but we picked Taaboogah specifically for many reasons. One reason would be that the name is easy to say in both Arabic and English. It also sounds kind of funny. But I would say that the most important reason we settled on the name is that it symbolizes our belief that we are the cinderblocks who will build a new culture of comedy alongside fashion one day.

Image courtesy of Taaboogah. All rights reserved.

GAD: From what we understand, Taaboogah is a new project aimed to bridge comedy with alternative Emirati fashion. What is your vision for the project? 

M.T.G.G.: Our vision for the project is quite simple. We want to make people laugh, and also simultaneously showcase our shared love for both traditional and non-traditional fashion. At Taaboogah, we truly enjoy the process of creating content that we are passionate about and we hope that can we inspire the youth in the Arab world to follow their dreams and join us in commencing a new era of art and self-expression in the region.



We want to make people laugh, and also simultaneously showcase our shared love for both traditional and non-traditional fashion.

                   


We aim to continue having both photography and short videos as part of our project because both art forms are crucial to our identity as people and as culture creators.

Images courtesy of Taaboogah. All rights reserved.

GAD: Your first photoshoot shows @wtyounis holding a brick as a telephone, and wearing the traditional kundura with some custom classic white Nike Air Force 1s. There are some ironic contrasts at play.

M.T.G.G.: Initially, we thought about this series of images would be just a preview to our launch but in reality, it turned out to be so much more. We realized that we had the absolute freedom to do whatever we wanted. Consequently, @wtyounis, Hassan, and I decided to touch upon topics that were relevant to us. As a group of fashionable Emirati comics, we experience the struggle of the cultural clash between our Middle Eastern and Western identities. Our idea was to manifest that clash through contrasting wardrobe.



We realized that we had the absolute freedom to do whatever we wanted.




Images courtesy of Taaboogah. All rights reserved.


Our idea was to manifest that clash through contrasting wardrobe. 




GAD: How do you define "alternative Emirati fashion,” especially Emirati menswear? It's not a perspective we hear often from.

M.T.G.G.: Over the last decade, Emirati male fashion has been consistent with little to no change in design. Of course, that is mainly because it is the national dress and it is difficult to change. However, we have taken it upon ourselves to express our Emirati fashion sense by combining it with our distinct Western styles. That is where the word alternative comes into play. It’s all experimentation. For example, we would wear colored sneakers instead of sandals or tinted lenses instead of regular shades, and much more.



Over the last decade, Emirati male fashion has been consistent with little to no change in design.




Images courtesy of Taaboogah. All rights reserved.

GAD: What change are you hoping to see for the future of UAE's comedy and entertainment industries?

M.T.G.G.: The entertainment industry in the region is still at its infancy and we can’t see many who wish to take it to the next phase. We want this new culture to be easily accessible to all people to the point that it becomes a normal thing to go to a 35 dirhams comedy show on the weekend and see four sets of talented Arab comedians. We want to develop this industry so that the people who come after us could have a platform in which they can comfortably express themselves.



We want to develop this industry so that the people who come after us could have a platform in which they can comfortably express themselves.




GAD: What are some of the brands or designers Taaboogah would like to work with? What would be your dream collaborations?

M.T.G.G.: We would love to collaborate with the trendsetters of street fashion such as Nike, Adidas, Adidas Originals, Bape, Vans, and Supreme.

GAD: The Taaboogah team must a fan of streetwear and sneakers. Could you tell us about your favorite pair?

M.T.G.G.: Definitely the Yeezy 350!   

GAD: Where can we follow you?

M.T.G.G.: @Taaboogah is on Instagram, follow us!

Images courtesy of Taaboogah. All rights reserved.


Taaboogah is an Emirati comedy and fashion collective established in 2020. The group was founded by Mo The Gaffer Guy, Hassan and Younis. Taaboogah’s productions intersect film production, humour, styling, and social commentary in light of traditional and non-traditional aesthetics among Emirati men.

Follow Taboogah on Instagram