Startbahn Presents “Made in Japan 3.0: Defining a New Phy-gital Reality”, an NFT Pop-Up at K11 Art Mall
By Global Art Daily’s Editorial Board
Published on April 23, 2022
Starting today, Startbahn presents a pop-up showcase of leading Japanese artists and fashion designers innovating with conceptual art, craft, and fashion in the age of blockchain technology. Titled "Made in Japan 3.0: Defining a New Phy-gital Reality", the pop-up will be held at K11 Art Mall, Hong Kong, from A
pril 23rd to May 15th 2022.
Haute couture dresses, unique designer pieces, and artworks are displayed at the pop-up space and in a dedicated virtual showroom created by VIRTRIX, showcasing latest works by Japanese brands such as TOMO KOIZUMI and ANREALAGE. Using “Startrail”, the blockchain infrastructure built by Startbahn, both physical and artworks will be proposed for sale with NFTs, proposing innovative ways that the Japanese creative industries are diversifying sales channels and rethinking long-term IP management and profit return for artists and designers.
In an increasingly digital-first world, the Japanese creative industries have quickly adopted new hybrid models to elevate physical and digital experiences to new heights. Using blockchain technology and NFTs, “Made in Japan 3.0: Defining a New Phy-gital Reality” will showcase some of the most cutting-edge Japanese creative works of fashion, art, and craft that exist between physical and virtual worlds.
In an increasingly digital-first world, the Japanese creative industries have quickly adopted new hybrid models to elevate physical and digital experiences to new heights.
Powered by Startrail, Japan’s leading blockchain / web3 infrastructure for the fine art industry, the pop-up brings together unique physical-meets-digital pieces from TOMO KOIZUMI and ANREALAGE, acclaimed Japanese fashion designers and finalists of the LVMH Prize; products from B-OWND, an online marketplace specializing in Japanese modern crafts including artworks from ceramist Takahiro Koga; and artworks from Yuma Kishi, a Japanese contemporary artist using Artificial Intelligence (AI) to produce digital portraits featured by Nike and Vogue.
Startbahn and its infrastructure "Startrail" support the authenticity and reliability of artworks and the inheritance of value by utilizing blockchain and NFT technology. For this pop-up showcase of contemporary Japanese art, fashion, and craft, Startbahn is using NFT technology to demonstrate the sophistication of showcasing new Japanese era of creativity. In addition to the physical pop-up, artists and designers will showcase digital artworks and 3DCG digi-couture in the pop-up’s virtual showroom. Startbahn will issue Startrail NFTs (blockchain certificates) for both physical and digital items, providing audiences at K11 Art Mall access to purchase both physical and digital pieces on view at the pop-up.
“Until now, Startbahn has provided blockchain and NFT technology specifically for the field of art. The value of a work of art is not simply consumed once, ending at the initial transaction, but is rather repeatedly questioned in the process of long-term distribution. For creative works that are re-evaluated multiple times over the course of its purchasing history, such as the works being dealt with at this pop-up, that initial primary value should be preserved from the moment it is born. We believe that blockchain technology is the best way to support such value inheritance,” comments Taihei Shii, Founder and CEO of Startbahn.
The value of a work of art is not simply consumed once, ending at the initial transaction, but is rather repeatedly questioned in the process of long-term distribution.
- Taihei Shii, Founder and CEO of Startbahn
With its focus on Japanese art and technology, the pop-up explores the ways in which ‘Made in Japan’ avant-garde fashion, modern craft, and post-Pop Art can translate to audiences in the physical and digital realms, beyond physicality.
Visit “Made in Japan 3.0: Defining a New Phy-gital Reality” at K11 Art Mall until May 15, 2022. Opening Hours: 12:00 - 8: 00pm
Venue: Shop G01, K11 Art Mall (18 Hanoi Rd, Tsim Sha Tsui, Hong Kong)
Organizer: Startbahn, Inc.
Artists and Designers: ANREALAGE, HIRUME, Masaya Kushino, TOMO KOIZUMI, YUIMA NAKAZATO, B-OWND / Takahiro Koga, Yuma Kishi, SBINFT / Artists
Pop-Up Sponsors: Tanseisha, TBS Innovation Partners, LLC. , Wacom, SBINFT
Design: Itsuki Nomura (marici, ink)
Virtual Experience Partner: VIRTRIX
Collect NFTs on the pop-up’s dedicated website and virtual showroom.
Startbahn is a leading Japanese art tech company aiming to enrich the society by providing the technology needed by artists and all those involved in the art around the world. Startbahn operates Startrail, a sustainable and scalable blockchain infrastructure that assures the reliability, authenticity, and traceability of artworks.
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